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Ruffwear

Building Loyalty in Outdoor Gear

Ruffwear
2.3x
Member LTV Increase
+45%
Repeat Purchase Rate
67%
Wallet Pass Adoption

The Challenge

Ruffwear needed a loyalty program that reflected their brand values and encouraged repeat purchases while building a community of outdoor enthusiasts.

The Solution

Implemented Angle's native Shopify loyalty platform with store credit rewards, digital wallet passes, and exclusive product access for members.

Results

  • Members have 2.3x higher lifetime value
  • 45% increase in repeat purchase rate
  • 67% of members added wallet passes
  • Successful launch of members-only product drops

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