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Ruffwear
Building Loyalty in Outdoor Gear
2.3x
Member LTV Increase
+45%
Repeat Purchase Rate
67%
Wallet Pass Adoption
The Challenge
Ruffwear needed a loyalty program that reflected their brand values and encouraged repeat purchases while building a community of outdoor enthusiasts.
The Solution
Implemented Angle's native Shopify loyalty platform with store credit rewards, digital wallet passes, and exclusive product access for members.
Results
- Members have 2.3x higher lifetime value
- 45% increase in repeat purchase rate
- 67% of members added wallet passes
- Successful launch of members-only product drops
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