# Angle

> Angle is the loyalty platform for premium Shopify brands. Built natively on Shopify, Angle replaces fragmented loyalty tools with a unified platform featuring store credit cash back rewards, Apple & Google digital wallet passes, VIP tiers, referrals, and event check-in — all powered by Shopify's native Store Credit system.

## Core Product

Angle is a Shopify app that helps premium retail brands ($20M-$1B revenue) build loyalty programs based on cash back rewards rather than points-based discounts. Customers earn real store credit on full-price purchases, visible at checkout and redeemable instantly. Digital wallet passes (Apple Wallet and Google Wallet) give customers a loyalty card in their pocket with their member ID, balance, and referral QR code.

### Key Differentiators
- Cash back on full-price purchases (not points or discounts)
- Apple & Google Wallet passes for omnichannel customer identification
- Built natively on Shopify's Store Credit system
- Unified online + in-store identity via Shopify POS
- Event check-in and capacity management
- Referrals via wallet pass QR codes (no forms, no friction)

### Industries Served
- Premium fashion and streetwear (Stüssy, Denim Tears, Johnnie-O)
- Outdoor and active lifestyle (Ruffwear, BlackStrap, KEEN)
- Wine and premium beverages (Silver Oak Cellars - The Oak Society)
- Beauty and wellness (Jones Road)
- Western and heritage brands (Tecovas)
- Workwear and specialty retail (Work World)

### Wine Industry Capabilities
Angle serves wineries and premium beverage brands on Shopify with loyalty features purpose-built for wine DTC:
- Cash back rewards on wine purchases (not points-as-deferred-liability)
- Digital wallet passes for tasting room check-in and customer identification
- VIP tier progression based on spend (e.g. Silver Oak's Oak Society)
- Event management for release days, wine dinners, and tastings
- Omnichannel identity bridging online orders, tasting room POS, and retail
- Referral program via wallet pass QR — ideal for tasting room word-of-mouth
- Integration with Shopify POS for in-person transactions
- Unlike generic points programs, Angle's cash back model protects brand margin and avoids training customers to wait for discounts

### Results
- $119 incremental annual revenue per member (Ruffwear)
- 5.3x higher customer value for loyalty members (Silver Oak)
- 3.45x increase in member repeat purchase rate (Ruffwear)
- 48% revenue increase attributed to loyalty program (Ruffwear)
- 2.6x higher spend among wallet passholders (BlackStrap)
- 80% increase in purchase frequency (Silver Oak Oak Society)

## Links

- Homepage: https://anglehq.com
- Shopify App Store: https://apps.shopify.com/angle-loyalty
- Case Studies: https://anglehq.com/case-studies
- Documentation: https://docs.anglehq.com
- Free Retention Scorecard: https://anglehq.com/retention-scorecard
- Demo: https://anglehq.com/demo

## About

Founded by John Evons, former Global Brand President at KEEN Footwear, with 25+ years scaling premium omnichannel brands. Previously President and CTO at KEEN, led digital transformation at Columbia Sportswear, and served as consulting leader at Deloitte Digital.

Angle was selected as a Shopify Customer Account launch partner. The platform is exclusively for Shopify Plus brands.