Question 1

What is Angle?

Accepted Answer

Angle is a loyalty platform built exclusively for premium Shopify Plus brands. It rewards customers with store credit cash back on full-price purchases, provides Apple and Google Wallet digital passes for omnichannel identification, and includes VIP tiers, referrals, and event check-in capabilities.

Question 2

How is Angle different from points-based loyalty apps like Smile.io or Yotpo?

Accepted Answer

Angle uses cash back rewards via Shopify's native Store Credit system instead of points. This means customers earn real dollars, not abstract points. Cash back protects brand margins by rewarding full-price purchases rather than training customers to wait for discounts. Angle also provides Apple and Google Wallet passes for omnichannel customer identification across online and in-store channels.

Question 3

Does Angle work for wineries and wine brands on Shopify?

Accepted Answer

Yes. Angle serves premium wine and beverage brands on Shopify including Silver Oak Cellars. Wine-specific capabilities include tasting room check-in via digital wallet passes, VIP tier progression for wine club members, event management for release days and wine dinners, omnichannel identity across online orders and tasting room POS, and cash back rewards that protect margins unlike points-as-deferred-liability models.

Question 4

What results do brands see with Angle?

Accepted Answer

Brands using Angle see significant loyalty program results: $119 incremental annual revenue per member (Ruffwear), 5.3x higher customer value for loyalty members (Silver Oak), 3.45x increase in repeat purchase rate (Ruffwear), and 2.6x higher spend among wallet passholders (BlackStrap).

Question 5

Does Angle integrate with Shopify POS?

Accepted Answer

Yes. Angle integrates with Shopify POS for in-store loyalty. Customers can earn and redeem store credit at POS, staff can scan wallet passes for member identification, and event check-in works through POS scanning. This enables true omnichannel loyalty where customers are identified whether they shop online or in-store.

Question 6

What industries does Angle serve?

Accepted Answer

Angle serves premium brands across multiple verticals including fashion and streetwear (Stüssy, Denim Tears), outdoor and active lifestyle (Ruffwear, BlackStrap), wine and premium beverages (Silver Oak Cellars), beauty (Jones Road), western and heritage (Tecovas), and workwear (Work World). The platform is designed for brands with $20M to $1B in revenue on Shopify Plus.

The Vortex Below