Pack Perks™ / An Angle customer storyThe next adventure
starts with
this one.
How Angle connects Ruffwear’s membership and store credit around the next purchase.
+1.6 estimated additional orders per matched credit user over 12 monthsThe brief / Ruffwear
Make the next
purchase part
of the relationship.
A customer’s connection to Ruffwear lives outside the store. Pack Perks gives that connection a reason to continue at checkout.
The program connects eligible purchases to credit for future gear. Membership, a Wallet pass and referral rewards bring those benefits together around the same customer.
Angle provides that connected experience. Ruffwear’s 2025 review asked the harder question: how much more do credit users purchase than comparable customers who don’t use credit?
- Program
- Pack Perks™
- Industry
- Outdoor & pet
- Platform
- Shopify Plus & POS
- Built with
- Angle Loyalty
The result / Estimated incremental orders
+1.6estimated additional orders per matched credit user over 12 months.
2025 review · matched-customer estimate
A reason to return.
A measurable difference.
Ruffwear’s 2025 review compared credit users with nonusers matched on prior spending and customer tenure. The analysis estimated 1.6 additional orders per matched credit user over a 12-month window.
1.4–1.8 additional orders
Reported 95% confidence interval.
An observational estimate, not a randomized test. The match covers roughly a quarter of eligible credit users. The review’s revenue event study shows its largest effect around redemption; lasting lift beyond a year is not established.
How this was measuredAngle’s contribution
A purchase today.
Value for the next.
Store credit, membership and Wallet work together to give the next visit a tangible starting point.
Great company.
Pack Perks™
Membership illustration / Ruffwear brand photography
- 01
Join the pack.
Welcome Perks starts with access to product news and pack events. A branded Wallet pass gives members a place to keep the connection close.
- 02
Make the next adventure count.
Eligible Pack Perks members earn 10% back as store credit, with a waiting period before it becomes available. The benefit has a clear destination: a future Ruffwear purchase.
View current program terms - 03
Bring a friend.
Referral rewards extend the invitation to another dog-and-human team. Sharing the brand becomes part of the membership experience.
- 04
Come back with something in hand.
Members can apply available credit at a later checkout. That connects the reward to the shopping journey, with the next order as the outcome to measure.
About the result and the program
Ruffwear’s 2025 analysis compared credit users with similar customers over a 12-month window, using propensity-score matching based on prior spending and customer tenure.
The review uses one-to-one nearest-neighbor matching with a 0.1 caliper, based on prior spending and customer tenure, then estimates the difference in post-period orders with robust HC2 standard errors. The reported estimate is 1.581 orders, rounded to 1.6; the reported 95% confidence interval is 1.403–1.760, rounded to 1.4–1.8. Matching retained roughly a quarter of eligible credit users, so the estimate applies to that matched subset, not automatically to every member.
A complementary customer-and-time fixed-effects analysis reports approximately 0.16 additional orders per credit user per month within its 13-month panel. It supports the direction of the result but is not a separate randomized experiment or another annual estimate. The review’s revenue event study shows the largest effect around redemption, and does not establish lasting lift beyond a year.
These are observational estimates that depend on the models’ assumptions. Matching addresses measured differences; unmeasured differences can remain. The reported confidence interval describes statistical uncertainty, not all potential bias. The analysis is anchored on first credit redemption; the estimate can include the redemption order, so “additional orders” does not mean only purchases after redemption. The estimate concerns credit use in the Angle-powered program; it does not isolate Wallet, referrals or Angle’s software from the reward itself.
Welcome Perks and Pack Perks have different eligibility and benefits. Current program terms govern earning and redemption. The membership artwork is an illustration. The measured result concerns credit use, rather than Wallet adoption or referral conversion.
Read Ruffwear’s program termsKeep exploring
Another brand.
Another possibility.
Sole Play / Nike × One Piece
A new audience. A shared world.
Read the storyYour brand. Your next chapter.
Give them a reason
to come back.
Build a membership that feels as considered as everything else your brand makes.
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