How Ruffwear Built Pack Perks with Angle
Industry
Pet Gear & Outdoor Equipment
Use Case
Loyalty & Rewards Program
Location
United States
Program
Pack Perks™
Platform
Shopify Plus & POS
The Challenge
Ruffwear needed a loyalty program that matched their brand ethos—rewarding the passionate community of outdoor adventurers who trust their gear for every trail, peak, and water crossing. They wanted to go beyond basic points and create a program that felt like joining a pack.
- Build a loyalty program that reflects their outdoor adventure brand values
- Provide meaningful rewards that encourage repeat purchases and brand loyalty
- Create a seamless member experience from signup through reward redemption
- Enable referral marketing to grow their community organically
The Solution
Angle built Pack Perks™ as a comprehensive loyalty platform that makes every Ruffwear purchase rewarding while fostering a sense of community among outdoor enthusiasts and their canine companions.
Digital Touchpoints
- Members earn 10% back on all eligible purchases, issued as automatic store credit
- Digital wallet membership cards with unique referral QR codes (Apple & Google Wallet)
- Give $10, Get $10 referral program to grow the pack organically
- Exclusive access to local store events and brand activations
Physical Experience
- Seamless in-store and online purchase tracking with unified rewards
- Automatic credit application at checkout for frictionless redemption
- Member-exclusive event invitations for dogs and their humans
- Store credit available 32 days post-purchase, valid for one year
Key Features
Automatic Store Credit
- 10% back on all eligible purchases
- Credit auto-applied at checkout
- Clear tracking of pending and available rewards
Referral System
- Give $10, Get $10 for successful referrals
- Unique QR codes on digital wallet passes
- Easy sharing to grow the community
Digital Membership
- Apple Wallet and Google Wallet passes
- Member ID and referral code in one place
- Exclusive event access and notifications
The Results
In just 10 months since launch, Pack Perks™ delivered transformative business results. Member repeat purchase rates increased by 3.45x, and revenue per customer grew by 48%—proving that a premium membership experience fuels sustainable LTV growth.
For Customers
- Earn 10% back on every purchase automatically
- Share the pack with friends through easy referral rewards
- Access exclusive events and experiences with their dogs
- Simple, transparent rewards that actually feel valuable
For Ruffwear
- 3.45x increase in member repeat purchase rate within 10 months
- 48% increase in revenue per customer since launch
- Built organic growth channel through referral rewards
- Strengthened brand community with exclusive event access
Let's Chat
Schedule a 30-minute discovery and demo of Angle to explore how your brand can benefit from powerful membership experiences.
