Your Best Customers
Are Slipping Away.
See exactly where—and how much it's costing you. Get your free customer health biomarker analysis in 2 minutes.
Trusted by Shopify's most innovative brands
The Retention Problem
No One's Talking About
Most brands are pouring 10-20% of their sales into acquisition while their best customers quietly churn.
The Acquisition Trap
CAC is up 60% in five years — and it costs 5-25x more to acquire a customer than to keep one.
The Blind Spot
44% of brands don't measure retention at all. You can't improve what you can't see.
The Retention Multiplier
+5% retention = +25-95% profit. The math isn't complicated. The inaction is expensive.
Free analysis • No credit card required
From Biomarkers
to Protocols.
We diagnose the symptoms. Then prescribe the fix. Every biomarker is benchmarked against your vertical—and mapped to a proven retention protocol.
Customer Health Score™
Retention, revenue quality, and engagement health.
Revenue Leakage Analysis
One-time customer impact
Executive Summary
Key findings and recommended next steps
Key Findings
Your brand shows strong customer engagement with above-average order frequency. However, first-purchase retention is lagging by 11.6pp, representing $428K in annual leakage. Implementing Angle's Store Credit Cashback engine has been proven to recover 27-35% of this value.
Get Your Report
Sample outputs above. Get your personalized analysis.
Retention Archetype Matrix
Mapped against 2,000+ stores in our database
Balanced retention and velocity—prime position for optimization. Focus on converting one-time buyers.
Health Biomarkers
9 metrics analyzed
Built by an Operator.
For Operators.
Led by operators who've scaled $500M+ DTC brands and advised the world's top retailers.
I'm John Evons, former Global Brand President at KEEN, with 25+ years scaling premium omnichannel brands.
I've spent the last 2 years 100% focused on retention for some of Shopify's best brands. I know where to look. Let's dig into yours.
Operator to operator. No fluff.
Frequently Asked
Questions
What data do I need to provide?
You'll need 6 metrics from your Shopify Analytics for two consecutive 12-month periods (Year-over-Year comparison): Returning Customer Rate, Orders per Customer, Amount Spent per Customer, Orders from Returning Customers, Orders from First-Time Customers, and Average Order Value. We provide the exact Shopify query to copy.
What platforms do you support?
We support all Shopify brands with at least 24 months of sales data. Our benchmarks are calibrated against 50,000+ Shopify brands across all verticals, segmented by purchase frequency, revenue tier, and business model.
How does the AI brand analysis work?
Our AI assistant (angleAI) researches your brand using web search, then asks 2-3 questions about your business model (distribution channels, subscriptions, loyalty programs) to ensure accurate benchmarking and personalized recommendations.
What's included in the report?
Your Customer Health Score (0-100), Retention Archetype classification with visual branding, 9 biomarker analyses with year-over-year trends, category-specific benchmarks, estimated annual revenue leakage, and personalized action plans based on your business context.
How are the benchmarks calculated?
Benchmarks are derived from aggregated data across 50,000+ Shopify brands using research from Triple Whale, Shopify Enterprise, and Decile. We segment by purchase frequency (monthly, quarterly, biannual, annual), revenue tier, and business model for accurate comparisons.
Is my data secure?
Yes. We use manual metric entry rather than direct store connections, meaning we never access your Shopify admin. Your scorecard is protected by OTP verification, and we follow industry-standard security practices. No customer PII is ever stored.
Stop guessing.
Start retaining.
Join hundreds of brands using Angle to uncover hidden revenue opportunities in their existing customer base.
No credit card required • Instant analysis