Angle retention scorecard
Score your repeat business in about 10 minutes.
Paste 12 numbers from Shopify. Get a retention score out of 100, benchmarks for how often your customers buy, and the fixes worth the most revenue.
64/100
- Repeat customers12/25Below benchmark
- Revenue from returning customers19/25Just below benchmark
- Purchase frequency20/25At benchmark
- Year-over-year trend13/25Improving
71% of customers bought once. Bringing 1 in 10 of them back is worth $1.2M a year.
What your report shows
A score out of 100
Four parts, each scored out of 25, for this year and last, so you can see which way you are heading.
Benchmarks that fit your category
Targets set by how often your customers typically buy, not a one-size average for all of ecommerce.
Where repeat revenue leaks
How many customers buy once and never return, and what a 10%, 20% or 30% improvement would be worth.
What to fix first
The changes with the most impact on your numbers, ranked, with how Angle helps with each.
How it works
Tell us your brand
We suggest your category and how often your customers typically buy. Correct anything we get wrong.
Paste 12 numbers from Shopify
Run the query we give you in Shopify Analytics and paste the results, or type the numbers in.
Open your report
We email you a code so only you can open it. Come back to it any time by signing in with the same email.
What we measure
Each part is scored out of 25. The first three compare your last 12 months with a benchmark for your buying cycle; the fourth compares you with your own year before.
- Repeat customers/25
- The share of customers who came back in the last 12 months, adjusted for how many bought only once.
- Revenue from returning customers/25
- The share of orders that came from customers who had bought before.
- Purchase frequency/25
- How many times the average customer ordered within the year.
- Year-over-year trend/25
- Whether each of the three above improved, held steady or declined against the year before.
| Customers buy | Repeat rate | Revenue from returning | Orders per customer |
|---|---|---|---|
| Monthly | 60% | 68% | 5.0 |
| Quarterly | 50% | 55% | 3.0 |
| Twice a year | 40% | 48% | 1.8 |
| Once a year | 30% | 35% | 1.2 |
Your report labels each result so color is never the only signal: At benchmark Just below benchmark Below benchmark
Questions
What do I need to start?
Your brand name or website, plus 12 numbers from Shopify Analytics: six metrics for each of the last two 12-month periods. We give you the exact query to run and read the results when you paste them in. You can also type the numbers yourself. There is no Shopify login or app to install.
Who is the scorecard for?
Shopify and Shopify Plus brands with at least two years of sales. It is built with premium brands that sell online and in their own stores in mind, and works for any Shopify brand.
How is the score calculated?
Four parts, each scored out of 25: repeat customers, revenue from returning customers, purchase frequency and your year-over-year trend. The first three compare your numbers with a benchmark for how often customers in your category typically buy, whether monthly, quarterly, twice a year or once a year.
Where do the benchmarks come from?
Published retention research from sources including Triple Whale, Shopify, Bain & Company and Decile. We adjust the targets for subscriptions, an existing loyalty program and store size. Treat them as directional targets, not guarantees.
What happens to my data?
We use your brand name and website with AI and web search to suggest your category and buying cycle, which you can correct. Angle stores your metrics and contact details to produce your report. Our team sees your score, revenue range and where you sell so we can follow up with relevant examples. We never access your Shopify store.
How do I open my report?
As soon as you finish, we email you a six-digit code. Enter it to open your report. To come back later, sign in with the same email. If you would like to go through it together, book a discovery demo.