How Silver Oak Launched The Oak Society with Angle
Industry
Wine & Hospitality
Use Case
Omnichannel Loyalty Program
Location
Napa Valley & Alexander Valley, CA
Program
The Oak Society
Platform
Shopify Plus & POS
The Challenge
Silver Oak wanted to launch The Oak Society—a loyalty program that recognizes every Silver Oak moment, whether customers purchase at the winery, toast at a restaurant, or shop at a preferred retailer. They needed a platform that could track purchases across multiple channels and provide instant membership recognition.
- Create a true omnichannel loyalty experience across all touchpoints
- Track and reward purchases from wineries, restaurants, hotels, and retail
- Provide instant member recognition and benefits wherever Silver Oak is enjoyed
- Build a subscription-integrated program where subscribers enter as immediate members
The Solution
Angle built The Oak Society as a comprehensive omnichannel loyalty platform that elevates everyday moments into memorable experiences, rewarding members across every Silver Oak touchpoint.
Digital Touchpoints
- Members earn rewards at wineries, restaurants, hotels, and retail partners
- 2-way Klaviyo MMS integration allows members to text receipt photos for non-Shopify purchases
- Digital wallet passes provide instant membership verification
- Subscription customers automatically qualify for The Oak Society from day one
- Real-time purchase tracking and tier progression
Physical Experience
- Seamless recognition at Oakville and Healdsburg winery locations
- Member perks activate instantly at partner restaurants and hotels
- Elevated experiences at Release Day events and virtual tastings
- Effortless subscription management with integrated member benefits
Key Features
Omnichannel Purchase Tracking
- 2-way Klaviyo MMS integration for receipt photo submissions
- Members text receipts from restaurants, hotels, and retail
- Automatic purchase recognition across all channels
- Tier progression with exclusive benefits
Subscription Integration
- Instant Oak Society membership with subscription
- Benefits activate from first shipment
- Seamless member experience across touchpoints
Digital Membership
- Apple Wallet and Google Wallet passes
- Real-time benefit tracking
- Instant member verification
The Results
The Oak Society launch transformed how Silver Oak rewards loyalty, creating a program that feels both personal and elevated while driving engagement across all channels.
For Customers
- Earn rewards and unlock perks wherever Silver Oak is enjoyed
- Simply text receipt photos to earn rewards from non-Shopify purchases
- Subscription customers welcomed into The Oak Society immediately
- Access to elevated perks and experiences that feel personal and well-earned
For Silver Oak Cellars
- Successfully launched comprehensive omnichannel loyalty program
- Seamlessly integrated subscriptions with membership benefits
- Enhanced brand connection across winery, restaurant, and retail channels
Let's Chat
Schedule a 30-minute discovery and demo of Angle to explore how your brand can benefit from powerful membership experiences.
