Silver OakAngle Loyalty
A membership worthy of the relationship.
How Silver Oak and Angle connect membership recognition to the places customers experience the brand.
Step inside the story01 / The brief
The relationship extends beyond the winery.
Silver Oak is part of occasions, traditions and places. A customer’s relationship with the wine does not begin and end on an ecommerce site. The Oak Society brings that relationship into a membership experience.
Angle’s starting point was connected recognition: membership, a digital Wallet pass and a connection to the customer in Shopify. A portable membership gives that relationship a presence beyond the browser, at the moments when recognition matters.
- Industry
- Wine & hospitality
- Focus
- Angle Loyalty
- Story scope
- The Oak Society / Membership
02 / Angle’s contribution
Belonging, made recognizable.
A premium membership needs both a customer-facing expression and an operational definition. Angle brings those conversations together.
A membership customers can carry
A branded Wallet pass gives recognition a place in the everyday customer journey.
A connection across touchpoints
The customer relationship informs how the membership is presented online and at the winery.
A customer relationship beyond checkout
Membership brings the next invitation into the same relationship.
03 / The experience
Make the membership feel like Silver Oak.
- 01
Begin with the relationship.
The Oak Society gives Silver Oak a membership around which to organize recognition. The experience extends the hospitality of the brand into its digital touchpoints.
- 02
Give membership a physical presence.
A Wallet pass makes the membership portable. It connects an online relationship to the moments when a guest is standing in front of the team.
- 03
Keep the next occasion in view.
Membership gives the brand a continuing connection beyond a single purchase or winery visit. It creates a home for the next invitation and the next Silver Oak occasion.
The bigger picture
Hospitality is personal. The systems should remember that.
Angle helps turn membership from a separate destination into a connection that can accompany the customer. The experience brings digital identity and the human welcome closer together.
Keep exploring
Another brand.
Another possibility.
Silver Oak