How Angle Powered Stüssy's Seamless Digital-to-IRL Experience
Industry
Apparel & Streetwear
Use Case
Experiential Events & Loyalty
Location
Toronto, Canada
Event Size
500+ attendees
Platform
Shopify POS
The Challenge
When Stüssy announces an archive shop, collectors camp out and lines stretch for blocks. The team needed a way to keep the event premium while controlling capacity and collecting meaningful customer data.
- Manage crowd flow and capacity without sacrificing hype
- Deliver a premium experience from reservation to in-store checkout
- Bridge digital reservations with the physical event
- Maintain brand polish with a fast, modern check-in flow
The Solution
Angle implemented a fully digital reservation and access system that met Stüssy's brand standards while removing the pain of traditional pop-up lines.
Digital Touchpoints
- Collectors reserved shopping windows through an Angle-hosted microsite
- Automatic Apple & Google Wallet pass delivery with QR access
- Passes stored schedule, event info, and dynamic entry updates
Physical Experience
- Express entry lanes for members with wallet passes
- Shopify POS attendants scanned passes and verified capacity in seconds
- Real-time updates let staff throttle check-ins before lines formed
Key Features
Time Slot Management
- Automated capacity controls
- Real-time availability updates
- Flexible inventory allocation by cohort
Digital Wallet Integration
- Native Apple Wallet and Google Wallet support
- Instant QR credentials after reservation
- Dynamic fields for event updates
POS Integration
- Seamless Shopify POS scanning experience
- Instant member verification
- Less than 30-second average check-in
The Results
Angle’s orchestration created a memorable, data-rich brand moment that worked for both customers and staff.
For Customers
- Removed uncertainty around entry and wait times
- Delivered a VIP-like moment with personalized wallet passes
- Connected online reservations directly to in-store purchasing
- Created social-worthy touchpoints fans shared all weekend
For Stüssy
- Enhanced brand perception with a tech-forward flow
- Captured first-party data for future drops
- Kept staff focused on experience instead of line control
- Generated buzz thanks to a frictionless, modern check-in
Let's Chat
Schedule a 30-minute discovery and demo of Angle to explore how your brand can benefit from powerful membership experiences.
