The membership platform
for premium brands.
Built by operators. For operators. Fewer steps. Less friction. More revenue.
Trusted by premium Shopify brands
The Angle Way
Customer Health Scorecard
The conversation starts with data.
We benchmark your Shopify data against 50,000+ brands to understand your retention health—what's working, what's leaking, and where the real opportunity is. Not a sales pitch. A strategic starting point.
- 9 retention metrics benchmarked to your vertical
- Revenue at risk, quantified
- Clarity on your current state
- A foundation for the path forward
Diagnostic Result
Opportunity Cost
Annual leakage
Revenue at risk
Infrastructure
Everything you need.
Nothing you don't.
Angle replaces fragmented loyalty tools with a unified platform built natively on Shopify. One app. Full stack.
Cash Back
Real dollars, not points. Members earn store credit on every purchase—visible at checkout, redeemable instantly.
+$119
Incremental annual revenue per member
Ruffwear Pack Perks™
Digital Wallet
Your membership in their pocket. Apple & Google Wallet passes with member ID, balance, and referral code—always accessible.
2.6×
Higher spend among wallet passholders
BlackStrap
VIP Tiers
Reward your best customers. Intelligent progression based on spend, tags, or custom criteria—unlocking escalating benefits.
+80%
Increase in purchase frequency
Silver Oak, Oak Society
Unified Identity
Cash back and wallet passes give customers a reason to identify themselves. More signal online and in-store.
3×
LTV for customers who shop online + in-store
Patagonia
Referrals
Referrals rebuilt. The referral QR lives in the wallet pass. One tap to share, attribution tracked automatically.
No forms. No emails. No friction.
Event Check-In
The velvet rope for your best customers. Issue digital tickets, manage capacity, check in via POS.
Powering exclusive events for
Stüssy, Denim Tears, Silver Oak
Results
Proven at scale.
Event Pass Check-in via Shopify POS
See how Angle streamlined Stüssy's archive drop experience with capacity management, digital wallet passes, and Shopify POS automations.
Omnichannel Membership Program with Digital Wallet Integration
See how Silver Oak launched The Oak Society—an omnichannel membership program that rewards members whether they visit the winery, dine at restaurants, or shop at retailers.
3.45x increase
Member Repeat Purchase Rate
See how Ruffwear achieved 3.45x repeat purchase growth and 48% revenue increase with Pack Perks™—a cash back loyalty program powered by digital wallet integration.
Founding Story
Built by operators.
For operators.
Angle was founded by John Evons, former Global Brand President at KEEN, with 25+ years scaling premium omnichannel brands.
Over the past two years, he's had hundreds of conversations with leaders of the world's best brands—listening to their challenges in retention, understanding what's broken, and learning what it actually takes to build real customer relationships. Angle is the result.
Build loyalty
that compounds.
Start with a free scorecard or book a demo to see the platform in action.