Silver Oak / A customer story
Two wineries. One day worth returning for.
A new vintage is a reason to gather. Silver Oak brings Release Day to Alexander Valley and Oakville, with Angle connecting the guest journey and making the commercial story visible beyond the tasting room.
Explore the storyAlexander Valley · August 1, 2026 · reporting snapshot September 21 PDT
The moment, measured.
- guests checked in at Alexander Valley
- 680
- attendance · 851 expected
- 79.9%
- event-associated sales observed
- $177,966
The ambition
Make the relationship part of the experience.
Release Day brings collectors, Oak Society members, and first-time visitors together. Across Alexander Valley and Oakville, the hospitality needs to feel personal—and the team needs a clear view of who arrived and what the day set in motion.
- 01
A welcome that recognizes the guest.
Ticket groups bring general admission, member pricing, and hosted guests into the same operational view. Staff can connect the reservation to the person arriving.
- 02
A clear view through the rush.
At Alexander Valley, 680 guests checked in. The busiest 15-minute interval welcomed 104 people. Arrival reporting turns the rhythm of the day into useful staffing evidence.
- 03
A story beyond the last pour.
Experience Manager separates ticket sales, event-day purchases, and observed attendee follow-up purchases. Teams can see the relationship continue after guests leave.
The story in the numbers / Explore the report
Before the doors open. After the glasses are empty.
Explore the Alexander Valley Release Day report. All three measures below belong to the August 1 event; they are not combined results for both wineries.
593 tickets sold to 204 buyers, with ticket sales recorded from April 15. Ticket values use the configured ticket-line measure.
See every chapter’s figures
Before / Tickets: $67,242 — reported ticket sales. 593 tickets sold to 204 buyers, with ticket sales recorded from April 15. Ticket values use the configured ticket-line measure.
During / Event day: $83,948 — event-day sales across 251 orders. $51,102 was matched to checked-in guests; $32,846 was unmatched venue-window trade. The guest-matched share was 60.9%.
After / Follow-up: $26,776 — observed attendee purchases so far. 146 orders from 71 post-event buyers. The report was at day 51 of its 60-day follow-up window, so this measure was still accruing.
What it makes possible
The gathering is one chapter. The relationship keeps going.
Two winery settings, one connected approach to hospitality. The Alexander Valley report makes the journey from invitation to arrival to the next purchase visible—so the next Release Day starts with more understanding.
Build your next chapterBehind the numbers.
Source: Angle Experience Manager, read September 21, 2026 PDT (September 22 UTC). All figures here cover Alexander Valley Release Day on August 1 only. Oakville is included in the program narrative; no Oakville results are included in these totals. USD, rounded as displayed. Associated sales combine configured ticket-line values with synced event-day and follow-up order values, which can include tax and shipping. These measures are not reconciled merchandise revenue, profit, or incremental lift. Follow-up was still accruing at day 51 of 60. Guest-matching coverage does not measure pass-scan compliance.
More customer stories