Assess the business.
Work with the people running ecommerce, lifecycle marketing, and stores. Understand customer behavior and operational constraints. Agree on a baseline before choosing a solution.
03 Angle: Studio
Your team.Forward deployed.
Operators, product managers, and retention engineers inside your business. We find the retention opportunity, build the activation, measure what it changes, and equip your team to carry it forward.
Find your starting pointForward deployed retentionjohnnie-O / Strategic advisory
The delivery team / software put to work
Our software. Embedded in your business.
A winback. A release day. A more valuable member relationship. We begin with your customers, your data, and the people running the business. Then we choose the activation worth building—on Loyalty, Experiences, or a custom workflow. Not every answer needs an evergreen loyalty program.
Let’s get to work
Where do you want to go?
Choose an ambition. See how product management and retention engineering work together inside your business.
One business problem. One embedded team.Make the next purchase the start of something.
Your product manager
Find the repeat-purchase opportunity. Align the program promise, baseline, customer journey, and launch priorities.
Your retention engineers
Connect store credit, membership, Wallet, and lifecycle messaging.
What we shape together
- Program blueprint
- Branded member journey
- Launch + measurement plan
Scope and cadence are shaped around your team, systems, and ambition.
Bring us your brief
Silver Oak CellarsIn the real world / Silver Oak Cellars
One brand.A world of touchpoints.
The Oak Society connects Silver Oak’s winery, restaurant, and retail moments. Angle brought together membership, Wallet passes, subscription recognition, and receipt-based rewards into a program built around the way its customers live.
5.3×higher customer value among members
3×member order frequency
Member comparisons reported in the Silver Oak case study. Selected Angle work; these are not guaranteed Studio outcomes.
Read the full storyFrom opportunity to ownership
One focused activation. A stronger team after it.
Find the opportunity.
Prioritize the retention opportunities and choose a focused first activation. Define the audience, commercial goal, scope, and measure of success. Let the problem determine the product.
Activate with the right engine.
Pair operational and product judgment with hands-on retention engineering. Build on Angle Loyalty or Experiences where they fit, and create the custom workflows the activation needs.
Measure what changed.
Review adoption, revenue, and customer value against the agreed baseline. Measure incremental lift when the study supports it. Separate observed sales from proven impact, then decide what to improve next.
Hand off the capability.
Equip your team with the agreed custom code, operating guides, reusable skills, and training. Make ownership clear, so your team can run what we build and carry the learning into the next activation.
Custom loyalty landing pages / Selected Angle work
Their world.
Down to the last detail.
We design and build the place where membership comes to life. From two Napa Valley estates to the trail to the next drop, each page belongs to its brand.
tewines.com / two-estates-accessDesign highlights
Two Estates Access
A place in the cellar.
Wine / Two estates, one relationship
The cellar has a front door.
A shared membership home for Cuvaison and Brandlin Estate. Cellar credit, access levels, referrals, and invitations sit within the estates’ own visual language.
- One experience for both estates
- Four named access levels
- Cellar credit + member benefits
Explore the live pages Editorial previews above. Follow each link for the full customer experience.
From the field / Angle customer stories
Different worlds. Deeper connections.
01 / 10
Work WorldWorkwear / 40+ stores
When membership becomes the majority.
Work World connected membership across 40+ stores and online. In nine months, members’ share of monthly revenue grew from 30% to 56%.
30 → 56%member share of monthly revenue300K+ enrolled members. Active members outspend non-members 3:1; redeeming members 4.3:1.
Nine months since launch. Member comparisons describe observed behavior, not an isolated causal lift.
Selected Angle work
Built around their world.
johnnie-O
Strategic advisory / People, platform + retention
As johnnie-O expanded across ecommerce, retail, and licensing, Angle helped its leaders connect the next stage of growth to a clearer operating model, technology direction, and customer strategy.
Silver Oak Cellars
The Oak Society Launch
See how Silver Oak launched The Oak Society—an omnichannel loyalty program that rewards members whether they visit the winery, dine at restaurants, or shop at retailers.
Ruffwear
Premium Loyalty Fuels LTV Growth Through Cash Back
See how Ruffwear achieved 3.45x repeat purchase growth and 48% revenue increase with Pack Perks™—a cash back loyalty program powered by digital wallet integration.
Stüssy
Toronto Archive Event
See how Angle streamlined Stüssy's archive drop experience with capacity management, digital wallet passes, and Shopify POS automations.