Assess the business.
Work with the people running ecommerce, lifecycle marketing, and stores. Understand customer behavior and operational constraints. Agree on a baseline before choosing a solution.
03 Angle: Studio
Operatorson your team.
Angle: Studio pairs retail operators, product managers and retention engineers with your ecommerce, CRM and store teams. We find the opportunity, launch it on Angle, measure what changed and hand it over.
Strategy, launch and measurementjohnnie-O / Strategic advisory
The delivery team / software put to work
Our software. Embedded in your business.
A winback. A release day. A more valuable member relationship. We begin with your customers, your data, and the people running the business. Then we choose the activation worth building—on Loyalty, Experiences, or a custom workflow. Not every answer needs an evergreen loyalty program.
Let’s get to work
Where do you want to go?
Choose an ambition. See how product management and retention engineering work together inside your business.
One business problem. One embedded team.Make the next purchase the start of something.
Your product manager
Find the repeat-purchase opportunity. Align the program promise, baseline, customer journey, and launch priorities.
Your retention engineers
Connect store credit, membership, Wallet, and lifecycle messaging.
What we shape together
- Program blueprint
- Branded member journey
- Launch + measurement plan
Scope and cadence are shaped around your team, systems, and ambition.
Apply for a 2027 project
Silver OakIn the real world / Silver Oak
One brand.A world of touchpoints.
The Oak Society gives Silver Oak a membership around which to build recognition. Angle connects membership and Wallet passes to the customer relationship, carrying the brand beyond a single visit.
Walletmembership across touchpoints
Recognitiona connection beyond the visit
Silver Oak / The Oak Society membership experience.
From opportunity to ownership
One focused activation. A stronger team after it.
Find the opportunity.
Prioritize the retention opportunities and choose a focused first activation. Define the audience, commercial goal, scope, and measure of success. Let the problem determine the product.
Activate with the right engine.
Pair operational and product judgment with hands-on retention engineering. Build on Angle Loyalty or Experiences where they fit, and create the custom workflows the activation needs.
Measure what changed.
Review adoption, revenue, and customer value against the agreed baseline. Measure incremental lift when the study supports it. Separate observed sales from proven impact, then decide what to improve next.
Hand off the capability.
Equip your team with the agreed custom code, operating guides, reusable skills, and training. Make ownership clear, so your team can run what we build and carry the learning into the next activation.
Custom loyalty landing pages / Selected Angle work
Their world.
Down to the last detail.
We design and build the place where membership comes to life. From two Napa Valley estates to the trail to the next drop, each page belongs to its brand.
tewines.com / two-estates-accessDesign highlights
Two Estates Access
A place in the cellar.
Wine / Two estates, one relationship
The cellar has a front door.
A shared membership home for Cuvaison and Brandlin Estate. Cellar credit, access levels, referrals, and invitations sit within the estates’ own visual language.
- One experience for both estates
- Four named access levels
- Cellar credit + member benefits
Explore the live pages Editorial previews above. Follow each link for the full customer experience.
From the field / Angle customer stories
Different worlds. Deeper connections.
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Paula’s ChoiceBeauty / World Cup activation
75 days of football. A fan club that stays.
For its FIFA World Cup 2026 activation, Paula’s Choice connected a global cultural moment to an ongoing fan relationship, with sign-ups and SMS engagement that lived beyond the campaign.
60K+Fan Club sign-upsCampaign invitations, fan engagement, and ongoing messaging brought the brand into the football conversation.
World Cup 2026 campaign.
Selected Angle work
Built around their world.
johnnie-O
From a favorite team to a favorite brand.
How Angle helped johnnie-O turn a customer-cohort insight into a sharper conversation about retention, ownership and the next stage of growth.
Silver Oak
A membership worthy of the relationship.
How Silver Oak and Angle connect membership recognition to the places customers experience the brand.
Ruffwear
A Membership for the Next Adventure
Explore Pack Perks™—a Ruffwear membership connecting cashback, referrals, and branded Wallet passes.
Stüssy
All the anticipation. A better way in.
How Angle connected reservations, Wallet tickets and Shopify POS check-in for Stüssy’s Toronto Archive Event.
Angle: Studio
We hand it over. You keep the engine.
Find your next retention opportunityNot ready to talk? Get your retention scorecard