Give value that makes sense.
Shopify-native store credit, with instant or delayed cashback, expiration controls, and refund-aware calculations.
01 Angle: Loyalty
Good thingscome back.
Turn a first purchase into a lasting relationship. Real store credit. A place to belong. A reason to choose you again.
Follow the rewardA reason to returnRuffwear / Pack Perks™
The software / value that brings people back
Make loyalty feel like your brand.
The best programs give people something worth coming back for. Start with a focused credit campaign or build an ongoing member relationship. Loyalty is the engine for value customers can use, recognition that travels with them, and benefits that feel unmistakably yours. Angle Studio can help find the right starting point and put it to work.
Take it for a spin
One purchase. So many possibilities.
Explore an illustrative customer journey. Select a chapter to see what happens next.
Chapter 01 / 04
Today’s purchase. Tomorrow’s possibility.
A $150 eligible purchase at 10% cashback earns $15 in store credit. Choose when rewards become available and how long customers have to use them.
Your brand. Their membership.Reward earned$15.00
Pending store credit
ANGLE: LOYALTY01 / 04
RuffwearIn the real world / Ruffwear
More adventures.More repeat customers.
Ruffwear built Pack Perks around a simple promise: 10% back on eligible purchases for the next adventure. Wallet passes, referrals, and member experiences bring the pack together.
3.45×increase in member repeat purchases
+48%revenue per customer
Reported in the Ruffwear case study over 10 months.
Read the full storyBehind the feeling
Every detail, working together.
Recognize the whole relationship.
Spend- and tag-based tiers, branded Apple and Google Wallet passes, and member recognition online and at Shopify POS.
Create the next visit.
Targeted cashback campaigns, Give & Get referrals, and Shopify Flow rewards turn individual purchases into a continuing conversation.
Keep your channels connected.
Bring loyalty events and profile data into Klaviyo. Measure program performance and customer behavior as the relationship grows.
Custom loyalty landing pages / Selected Angle work
Their world.
Down to the last detail.
We design and build the place where membership comes to life. From two Napa Valley estates to the trail to the next drop, each page belongs to its brand.
tewines.com / two-estates-accessDesign highlights
Two Estates Access
A place in the cellar.
Wine / Two estates, one relationship
The cellar has a front door.
A shared membership home for Cuvaison and Brandlin Estate. Cellar credit, access levels, referrals, and invitations sit within the estates’ own visual language.
- One experience for both estates
- Four named access levels
- Cellar credit + member benefits
Explore the live pages Editorial previews above. Follow each link for the full customer experience.
From the field / Angle customer stories
Different worlds. Deeper connections.
01 / 06
Work WorldWorkwear / 40+ stores
When membership becomes the majority.
Work World connected membership across 40+ stores and online. In nine months, members’ share of monthly revenue grew from 30% to 56%.
30 → 56%member share of monthly revenue300K+ enrolled members. Active members outspend non-members 3:1; redeeming members 4.3:1.
Nine months since launch. Member comparisons describe observed behavior, not an isolated causal lift.
Selected Angle work
Built around their world.
Ruffwear
Premium Loyalty Fuels LTV Growth Through Cash Back
See how Ruffwear achieved 3.45x repeat purchase growth and 48% revenue increase with Pack Perks™—a cash back loyalty program powered by digital wallet integration.
Tecovas
Omnichannel loyalty / Wallet + store credit
Tecovas brought its signature hospitality into customers’ Wallets, connecting a personal invitation with store credit they could use online and in store.
Humm Kombucha
The 6× cashback campaign
Humm turned its cashback offer up to 6×. A bold reason to stock the fridge, with store credit that gives the next order a place in the story.
Silver Oak Cellars
The Oak Society Launch
See how Silver Oak launched The Oak Society—an omnichannel loyalty program that rewards members whether they visit the winery, dine at restaurants, or shop at retailers.