Give value that makes sense.
Shopify-native store credit, with instant or delayed cashback, expiration controls, and refund-aware calculations.
01 Angle: Loyalty
Good thingscome back.
Turn a first purchase into a lasting relationship. Real store credit. A place to belong. A reason to choose you again.
A reason to returnRuffwear / Pack Perks™
The software / value that brings people back
Make loyalty feel like your brand.
The best programs give people something worth coming back for. Start with a focused credit campaign or build an ongoing member relationship. Loyalty is the engine for value customers can use, recognition that travels with them, and benefits that feel unmistakably yours. Angle Studio can help find the right starting point and put it to work.
Store credit, not points.
Angle issues rewards as Shopify’s own store credit. Customers see a real balance and apply it at checkout or at Shopify POS, like a payment method. No codes. No conversion math.
Applied like payment.
Online and in store, with no discount code to find, forget or stack.
Protected on returns.
Credit stays pending through your reward delay, then Angle recalculates it for returns and order edits before it’s issued.
Yours to keep.
Balances live in your Shopify store, not a separate loyalty ledger. If you ever leave Angle, they keep working.
Take it for a spin
One purchase. So many possibilities.
Explore an illustrative customer journey. Select a chapter to see what happens next.
Chapter 01 / 04
Today’s purchase. Tomorrow’s possibility.
A $150 eligible purchase at 10% cashback earns $15 in store credit. Choose when rewards become available and how long customers have to use them.
Your brand. Their membership.Reward earned$15.00
Pending store credit
ANGLE: LOYALTY01 / 04
RuffwearIn the real world / Ruffwear
More adventures.More repeat customers.
Ruffwear built Pack Perks around a simple promise: 10% back on eligible purchases for the next adventure. Wallet passes, referrals, and member experiences bring the pack together.
+1.6estimated additional orders per matched credit user over 12 months
Walletmembership close at hand
2025 review · matched-customer estimate. See the story for methodology.
Behind the feeling
Every detail, working together.
Recognize the whole relationship.
Spend- and tag-based tiers, branded Apple and Google Wallet passes, and member recognition online and at Shopify POS.
Create the next visit.
Targeted cashback campaigns, Give & Get referrals, and Shopify Flow rewards turn individual purchases into a continuing conversation.
Keep your channels connected.
Bring loyalty events and profile data into Klaviyo. Measure program performance and customer behavior as the relationship grows.
Measurement
See what the program changed.
Members are often your best customers before they join. Once there’s enough history, Angle compares members with matched customers who didn’t use store credit, so your team sees the lift the program caused, not just who was already loyal.
Get your retention scorecardQuestions we hear first
Before your first call.
Does it work in our stores?
Yes, on Shopify POS. Staff scan the member’s Wallet pass to see their tier and balance, and store credit applies at the register like any payment. For stores on another POS, members can text a photo of their receipt and your team adds the qualifying spend.
Who owns the balances?
You do. Store credit lives in your Shopify store, not in a separate Angle ledger. If you ever leave Angle, customers can still see and spend their balance.
What does store credit cost us?
You set the cashback rate, the reward delay and expiration. Cashback is only earned on the part of an order not paid with store credit, so rewards never compound. Your finance team decides how to account for it.
Can we move from our current program?
Yes. We plan the move with you during onboarding. What carries over depends on the platform you use today.
What do we need to run Angle?
Shopify or Shopify Plus. Klaviyo connects for email and SMS, Shopify Flow for custom rewards and Shopify POS for your stores. Rewards at checkout need Shopify Plus. Angle doesn’t run on other ecommerce platforms.
Custom loyalty landing pages / Selected Angle work
Their world.
Down to the last detail.
We design and build the place where membership comes to life. From two Napa Valley estates to the trail to the next drop, each page belongs to its brand.
tewines.com / two-estates-accessDesign highlights
Two Estates Access
A place in the cellar.
Wine / Two estates, one relationship
The cellar has a front door.
A shared membership home for Cuvaison and Brandlin Estate. Cellar credit, access levels, referrals, and invitations sit within the estates’ own visual language.
- One experience for both estates
- Four named access levels
- Cellar credit + member benefits
Explore the live pages Editorial previews above. Follow each link for the full customer experience.
From the field / Angle customer stories
Different worlds. Deeper connections.
01 / 05
Paula’s ChoiceBeauty / World Cup activation
75 days of football. A fan club that stays.
For its FIFA World Cup 2026 activation, Paula’s Choice connected a global cultural moment to an ongoing fan relationship, with sign-ups and SMS engagement that lived beyond the campaign.
60K+Fan Club sign-upsCampaign invitations, fan engagement, and ongoing messaging brought the brand into the football conversation.
World Cup 2026 campaign.
Selected Angle work
Built around their world.
Ruffwear
A Membership for the Next Adventure
Explore Pack Perks™—a Ruffwear membership connecting cashback, referrals, and branded Wallet passes.
Tecovas
Hospitality that follows you home.
A Wallet invitation, store credit and an early view of what participants did next. Inside Tecovas’ September pilot with Angle.
Humm
Make today’s order part of the next one.
Inside Humm’s 6× cashback campaign: a promotional moment built around credit for a future purchase.
Silver Oak
A membership worthy of the relationship.
How Silver Oak and Angle connect membership recognition to the places customers experience the brand.
Angle: Loyalty
Give them a reason to come back.
Build your loyalty programNot ready to talk? Get your retention scorecard