Angle is a loyalty platform built exclusively for premium Shopify Plus brands. It rewards customers with store credit cash back on full-price purchases, provides Apple and Google Wallet digital passes for omnichannel identification, and includes VIP tiers, referrals, and event check-in capabilities.

How is Angle different from points-based loyalty apps like Smile.io or Yotpo?

Angle uses cash back rewards via Shopify's native Store Credit system instead of points. This means customers earn real dollars, not abstract points. Cash back protects brand margins by rewarding full-price purchases rather than training customers to wait for discounts. Angle also provides Apple and Google Wallet passes for omnichannel customer identification across online and in-store channels.

Does Angle work for wineries and wine brands on Shopify?

Yes. Angle serves premium wine and beverage brands on Shopify including Silver Oak Cellars. Wine-specific capabilities include tasting room check-in via digital wallet passes, VIP tier progression for wine club members, event management for release days and wine dinners, omnichannel identity across online orders and tasting room POS, and cash back rewards that protect margins unlike points-as-deferred-liability models.

What results do brands see with Angle?

Brands using Angle see significant loyalty program results: $119 incremental annual revenue per member (Ruffwear), 5.3x higher customer value for loyalty members (Silver Oak), 3.45x increase in repeat purchase rate (Ruffwear), and 2.6x higher spend among wallet passholders (BlackStrap).

Does Angle integrate with Shopify POS?

Yes. Angle integrates with Shopify POS for in-store loyalty. Customers can earn and redeem store credit at POS, staff can scan wallet passes for member identification, and event check-in works through POS scanning. This enables true omnichannel loyalty where customers are identified whether they shop online or in-store.

What industries does Angle serve?

Angle serves premium brands across multiple verticals including fashion and streetwear (Stüssy, Denim Tears), outdoor and active lifestyle (Ruffwear, BlackStrap), wine and premium beverages (Silver Oak Cellars), beauty (Jones Road), western and heritage (Tecovas), and workwear (Work World). The platform is designed for brands with $20M to $1B in revenue on Shopify Plus.

Tecovas ranch photography: a woman swings a lasso beside horses in golden evening light

Angle: Loyalty

Tecovas / A customer story

Hospitality, beyond the store.

Tecovas brought its signature hospitality into customers’ Wallets, connecting a personal invitation with store credit they could use online and in store.

Explore the story

Omnichannel loyalty / Wallet + store credit

Tecovas × Angle / The customer experience

The experience at a glance.

a branded invitation customers can keep: Wallet
a reason to make the next visit: Credit
across stores and online: Connected

Explore the program

The ambition

Make the next visit feel like a welcome.

Tecovas is built on a personal welcome. The opportunity was to carry that feeling beyond the store: a useful connection customers could keep, with a reason to return on their own terms.

01
Put the brand in their pocket.
A Tecovas-branded Wallet pass gives the invitation a lasting place on the customer’s phone, close at hand for the next visit.
02
Make the invitation useful.
Store credit turns the pass into something customers can act on. The experience connects saving the pass with a reward to use on a future purchase.
03
Connect the places they shop.
Angle connected the experience across Tecovas’s stores and online storefront, keeping the customer relationship at the center of both channels.

The customer journey

One invitation. More ways to return.

A simple journey from a branded invitation to the next purchase.

Savea place for the brand in Wallet

Customers add the Tecovas pass to Wallet, keeping the invitation alongside the things they carry every day.

Read the complete experience

The invitation: Save — a place for the brand in Wallet. Customers add the Tecovas pass to Wallet, keeping the invitation alongside the things they carry every day.

The reward: Use — credit with a clear purpose. Store credit gives customers a tangible reason to come back, connecting the digital invitation to their next purchase.

The return: Return — online or in store. The customer chooses where to shop. The program connects the invitation and reward across physical and digital retail.

Tecovas South Congress storefront in Austin, Texas

What it makes possible

A familiar welcome. A lasting connection.

For premium retail, loyalty should feel like an extension of the brand. Tecovas shows how a considered Wallet and credit experience can carry hospitality beyond checkout.

Build your next chapter

Built around the brand.

Branded Wallet passes and store credit, connected to Tecovas’s Shopify commerce experience.

Hospitality, beyond the store.

The experience at a glance.

Make the next visit feel like a welcome.

Put the brand in their pocket.

Make the invitation useful.

Connect the places they shop.

One invitation. More ways to return.

A familiar welcome. A lasting connection.

Built around the brand.