Loyalty programs
built for wineries.
Reward customers across every touchpoint—tasting rooms, restaurants, retail, and DTC. One platform for true omnichannel wine loyalty.
DTC Wine Symposium 2025 Data
The wine industry is at a crossroads.
Club growth is declining. Customer data capture is inconsistent. The wineries that win will be those who build real relationships—across every touchpoint.
-8.3%
2025 membership growth—down from +2% in 2023
47%
Average POS capture—top 10% achieve 92%+
0.6%
Industry growth over 2 years—effectively stagnant
60%
Club + repeat customers—retention is everything
Source: Commerce7 / DTC Wine Symposium 2025 • Wineries with 100+ POS orders
Case Study
How Silver Oak launched
The Oak Society with Angle
First 100 Days
5.3x
Higher Customer Value
Members spend 5x more than non-members
3x
Order Frequency
Members order 3x more often
- Omnichannel purchase tracking across wineries, restaurants & retail
- 2-way Klaviyo MMS integration for receipt submissions
- Digital wallet passes for instant member verification
- Subscription integration with wine club benefits
The first loyalty platform
built for 3-tier distribution.
Wine moves through distributors, restaurants, and retail—but customer relationships get lost along the way. Angle is the first loyalty platform to bridge this gap, letting customers earn rewards no matter where they enjoy your wine.
Tier 1
Winery Direct
Tasting rooms & DTC
Tier 2
Retail & Shops
Third-party retailers
Tier 3
Restaurants & Hotels
On-premise dining
The Problem
Most wineries only track Tier 1 purchases. Customers buying at retail or restaurants? Invisible.
Angle's Solution
SMS receipt capture—customers text a photo of any receipt to earn rewards. No app needed.
The Solution
Built for the wine industry.
Every pour counts.
Omnichannel Tracking
2-way MMS integration lets members text receipt photos from restaurants, hotels, and retail to earn rewards wherever they enjoy your wine.
Powered by
Klaviyo MMS Integration
Wine Club Integration
Subscription customers automatically qualify for loyalty from day one. Benefits activate from the first shipment with seamless tier progression.
Integrates with
Awtomic & Native Subscriptions
Digital Wallet Passes
Your loyalty program in their pocket. Apple & Google Wallet passes with member tier, benefits, and instant verification at tasting rooms.
2.6×
Higher spend among passholders
Tasting Room POS
Seamless recognition at your winery locations. Members scan their wallet pass, staff sees their tier and benefits, perks apply automatically.
Requires
Shopify POS
VIP Tiers
Reward your best collectors. Intelligent tier progression based on purchases across all channels—unlocking allocation access, event invites, and exclusive experiences.
+80%
Increase in purchase frequency
Release Day Events
The velvet rope for your best customers. Issue digital tickets for release days and virtual tastings, manage capacity, check in via POS.
Perfect for
Release Days & Barrel Tastings
Built for premium
wine brands.
A complete technology stack purpose-built for the world's top wineries.
Experience
Loyalty, Subscriptions & Gifting/Bulk Orders
Communication
Email & SMS Marketing
Compliance
Tax & Fulfillment
Commerce Engine
E-commerce & Point of Sale
Building your wine tech stack? Want an introduction to one of our trusted partners?
How It Works
The wine customer journey
Customer Joins
Customer joins your wine club or makes a purchase at the winery.
Auto-Enrolled
Automatically enrolled in your loyalty program with digital wallet pass.
Earns Everywhere
Earns rewards across all channels—winery, restaurants, hotels, retail.
Instant Recognition
Digital wallet provides instant verification and benefits at every touchpoint.
Build wine loyalty
that compounds.
Join Silver Oak and other premium wineries building omnichannel loyalty with Angle.