Loyalty programs
for the pack.
Reward your most loyal adventurers with premium loyalty. Cash back, referrals, and digital wallet passes that turn customers into brand ambassadors.
Outdoor Industry Insights
Your community is your competitive advantage.
Outdoor brands thrive on passionate communities. But passion alone doesn't drive repeat purchases—loyalty programs do. Here's what the data shows.
+1.6
estimated additional orders per matched credit user over 12 months. 2025 review · matched-customer estimate.
Wallet
Rewards that connect to the next visit
Wallet
A branded membership in their pocket
Sources: Ruffwear’s 2025 matched-customer analysis · BlackStrap client results
Case Study
How Ruffwear built
Pack Perks™ with Angle
2025 review · matched-customer estimate
+1.6
estimated additional orders per matched credit user over 12 months
Model estimate, rounded
Wallet
Connected Membership
Since program launch
- 10% back on all eligible purchases as automatic store credit
- Digital wallet loyalty cards with unique referral QR codes
- Give $10, Get $10 referral program to grow the pack
- Exclusive access to local store events and brand activations
BlackStrap
Flow State Rewards
The premium facemask and headwear brand for winter sports enthusiasts uses Angle to turn their passionate community into lifelong customers.
Wallet
Wallet Membership
Wallet passholders
10%
Cash Back
On every purchase
Wallet Pass Enabled
Apple & Google Wallet
The Solution
Built for outdoor brands.
Every adventure earns.
Automatic Cash Back
Like REI Co-op's member dividend, reward customers with percentage-back on every purchase. Credit applies automatically at checkout—no codes, no friction.
Credit
Store credit for the next adventure
Referral, Pros & Influencers
Increase the power of incentivizing your best brand advocates. Your influencers, best customers, pros, and employees can all have separate incentives—from standard referral rewards to custom commission structures.
Drives
Organic Community Growth
Wallet Passes & Push
Branded Apple & Google Wallet passes with member ID, balance, and referral codes. Increased utility through geolocation-based push notifications and campaigns—reach members near your stores with timely offers and event reminders. Unlock the power of push without an app.
Wallet
A branded membership in their pocket
VIP Tiers
Reward your best adventurers. Intelligent tier progression unlocks higher rewards, early access to drops, and exclusive experiences.
+45%
More purchases from members
Event Access
Invite-only access for your best customers. Digital tickets for local store events, brand activations, and athlete meet-ups.
Perfect for
Store Events & Brand Activations
Retail POS
Seamless recognition at your retail locations. Members scan their wallet pass, staff sees their tier and benefits, perks apply automatically.
Integrates with
Shopify POS
Built for premium
outdoor brands.
A complete technology stack purpose-built for outdoor and active lifestyle brands.
Experience
Loyalty, Referrals & Rewards
Communication
Email, SMS & Support
Commerce Engine
E-commerce & Point of Sale
Building your outdoor brand tech stack? Want an introduction to one of our trusted partners?
How It Works
The outdoor customer journey
Customer Purchases
Customer makes their first purchase on your store or at a retail location.
Auto-Enrolled
Automatically enrolled in loyalty with digital wallet pass and unique referral code.
Earns Rewards
Earns store credit on every purchase. Credit available after return window.
Grows the Pack
Shares referral code with friends. Both get $10 when friends make first purchase.
Build outdoor loyalty
that compounds.
Join Ruffwear, BlackStrap, and other premium outdoor brands building loyalty with Angle.