For the Nike × One Piece Air Max Plus release, Sole Play connected an immersive brand world to an inventory-aware draw and in-store pickup across two Georgia locations.
A limited release has two kinds of demand: the excitement customers bring, and the precision the stores need. Sole Play needed the story, entry, selection, and pickup journey to work together across Decatur and Lawrenceville.
01
Let the brand world lead.
The Nike × One Piece customer experience brings official campaign artwork, an opening cinematic, and an English/Japanese language choice into the release journey.
02
Make the rules part of the experience.
Priority tiers were frozen when entries opened. The draw prioritized local existing customers, then other local entrants, then everyone else, with randomized ordering within each tier.
03
Connect the draw to the store.
Live Shopify inventory set available units by store and size. Winner claims connect to pickup slots. The final recap reports 563 claims, including 90 through SecondChance, and 481 pickups across the two stores.
On the ground / Sole Play × Nike
A world worth
showing up for.
The release lived beyond the screen. Inside Sole Play, manga-covered walls, character details, and a room full of fans brought the One Piece world into the store.
01
The destination.
A digital release journey with a real place to arrive.
02
Step into the story.
Manga artwork and release displays carry the brand world across the store.
03
The fans bring it to life.
Character-inspired outfits and a shared love of the story fill the room.
04
The moment at the counter.
The release journey reaches the store floor, one pickup at a time.
The story in the numbers / Explore the report
From the first entry.
To the last pair out the door.
Explore the final September 21 recap. Original draw totals match Experience Manager; completed claims, pickups, and sales below use the supplied final report.
583winners from 3,695 eligible entries
278 local existing customers entered; 214 were selected. Another 367 local entrants and two entrants from the remaining tier won. Selection followed each store’s inventory by size.
See every chapter’s figures
The draw: 583 — winners from 3,695 eligible entries. 278 local existing customers entered; 214 were selected. Another 367 local entrants and two entrants from the remaining tier won. Selection followed each store’s inventory by size.
SecondChance: 90 — additional pairs claimed. 473 original winners claimed by the first deadline. SecondChance found takers for 90 of the 110 remaining pairs, bringing total claims to 563—96.6% of the 583 pairs offered.
Pickup weekend: $15,316 — add-on and same-shopper purchases. $13,720 was added to pickup baskets and $1,596 came from separate same-shopper purchases. Alongside $105,210 for 501 pairs, the recap reports $120,526 in store sales across two pickup days.
What it makes possible
The story draws them in.
The details carry it through.
The final recap reports 501 pairs sold for $105,210, plus $15,316 in add-on and same-shopper purchases during pickup weekend. Campaign storytelling and retail operations came together across two stores—and the relationship reached beyond the release itself.
Sources: the user-supplied final drop recap (final as of September 21, 2026) and Angle Experience Manager draw analytics, read September 21 PDT. Final recap: 563 claims = 473 original-winner claims + 90 SecondChance claims; 481 pickups = 239 Decatur + 242 Lawrenceville. Sales: 501 pairs at the $210 storefront price ($105,210), plus $13,720 added to pickup baskets and $1,596 in separate same-shopper purchases ($120,526 total). Add-ons are before tax. Pair sales, claims, and people checked in are different measures; additional purchases are not proven incremental revenue. Original draw: 3,695 eligible entries, 583 selected winners; 292 allocated to Decatur and 291 to Lawrenceville. Local eligibility was the configured 440-mile ZIP-code radius; existing-customer status used a paid order before entry opened. Priority is a draw policy, not evidence of incremental customer retention. The live dashboard currently shows different claim and pickup totals; final outcome figures here are explicitly attributed to the September 21 recap. The recap’s uncollected-pair count is excluded because it does not reconcile with its claim and check-in totals. No entrant-level data is included.
